EPUBLISHING-Choosing The Right Strategy

Choosing the Right Strategy

Having an online presence is mandatory for survival in today's economy.
But...having the right online strategy is the differentiating variable between success and failure for publications over the next decade.

Today's readers are used to receiving news when and where they want, at any time. They are also used to constantly updated information, and have been provided with free news delivery to an extent that has led to the demise of thousands of newspapers.

The right online strategy is therefore comprised by:

	The ability to deliver your content at anytime, anywhere, and, on any device
	The ability to charge for your content again
	The ability to generate targeted ROI for advertisers
	The ability to eliminate geographic barriers
	The ability to quickly update and re-publish

The Visiolink E-publishing Solution as a Main Strategy

All of the above are obtained with Visiolink's E-publish solution specifically tailored to the publishing industry, as such choosing the Visiolink solution should be an important element in a long-term online strategy.

Our biggest concern at Visiolink is to secure the future of our clients. With our 'Any Device - Any Time' concept we enable delivery of your news to: Kindles, E-Readers, Netbooks, Blackberry's, iPhones, Irex and many more. With our advanced interactive media tools for advertising and accompanying statistics we provide unique opportunities for creative ad development, targeted exposure and tracking of advertiser ROI.

E-publishing is easy to use, quick to update and has virtually no implementation nor any learning curves associated.

IDC, one of the world's most respected independent research firms has published the two (2) following statements in the midst of the global downturn as it pertains to the SaaS business model used by Visiolink.

Web Sites
Over the past years, the news delivery on websites has gained a lot of ground. However, the content delivery is often restricted and specially designed for the web. The reading style and layout is all but conducive to remaining focused on the topics at hand and average page views + time on site is often very low.
The website delivery option is further complicated by the notion that users have been used to receiving sporadic news delivery for free online for a period of time, and the attempts made to charge for articles and / or stories has proven to be less than successful for many newspapers.
Customer privacy concerns are also plentiful when browsing regular websites, while the ability to capture valuable reader information and demographics is significantly lower.
Websites can be a great corporate front and entry way for the online publication - providing teasers and support - but should not be considered as the only online choice for newspapers.

Full Delivery vs. Fragmented Content
With Visiolink E-publish, your readers receive an identical version of a regular paper, with all the benefits of the web. As such, a full delivery of news is provided and readers are more apt to pay a reduced price for the publication, since the association to a regular offline newspaper is greater.

The advantages are numerous, and the discussions are no longer related to whether or not one should engage in online publishing, but how to engage.
Online publishing provides exposure to an unlimited amount of new readers, it eliminates distribution costs , adds new revenue streams, increases circulation, requires virtually no maintenance and is friendly to the environment.
As competition for news delivery increases, the convenience of the internet and the notion of ‘free news’ have become, perhaps, the biggest threat to any newspaper – especially The EU and North America.
Now, instead of carrying a paper readers depend on netbooks, laptops, iPhones, Blackberrys, Kindles, E-Reader,  or any other device they carry with them, for their dose of news.