EPUBLISHING-Features and Benefits

Features and Benefits

For Readers
We arrive at our R&D prioritizations by analyzing our key stakeholder's interests and feedback on our solution and implementations. For readers we conduct several usability studies on a regular basis allowing Visiolink to accurately determine the current optimal reader setup. Instead of joining the sometime ongoing feature game, Visiolink focuses on identifying the benefits most important to the end-users and directs all efforts to development of these particular features.

For Publishers
We strive to identify what new functionalities best generate new revenue streams while optimizing existing streams. We identify ways to gain new readership, retain the existing and promote long term loyalty towards the particular publication(s). Our dedication to delivery of your content at any time, on any device illustrates the real and true nature of this commitment – as the world goes mobile so has Visiolink’s efforts for this feature. Our development of advanced, unlimited archival functionality further reveals the opportunities to re-monetize on ‘old’ stories, images and content – which has proven itself to be an untapped goldmine for both local and national magazines.

For Advertisers
The advertisers are mostly considered the sole source of revenue for the newspapers, for the magazines they are an important source of revenue and finally for the book publishers it is an interesting new opportunity. Our focus at Visiolink has been on the ROI tracking, the ROI optimization, and new, highly competitive, advertising features – ensuring a better foundation for ad sales in this new world economy. Our powerful statistics package has been produced with this mission in mind. The results include dot-based viewing for exact click locations, geo-targeting, conversion path optimization and much more.

E-publish – A SaaS Based Solution
SaaS (Software as a service) is a setup were software, hardware and services all are elements hosted in the ‘cloud’ (the internet).

Main benefits include:

	Always access to the newest solution frontend and backend
	Easily scalable - access through the internet
	No costly maintenance and support
	No local installation for hardware or software necessary

Below you will find a list including some of the many benefits of Visiolink E-publishing

	Turn archives into new revenue streams
	Virtually NO implementation curve
	Re-capture and grow readership through unlimited distribution possibilities with no geographic restrictions
	Improve ad conversion – one click – and the reader will be taken straight to the chosen landing page of the advertisers
	Track reader behavior – advanced click statistics and dot based views allow publisher and advertiser to learn from reader behavior and optimize
	Target specific publications through self reported demographics
	Share functionalities of pages or sections with content of interest
	Fast load and display of desired pages with flash
	Simple and easy user navigation
	Fast search function, including highlights of desired words
	Clear images + 4 level Zoom