For Newspapers
Previously, it was about newsstands, strategic locations, and direct home delivery.Then, it became about the internet - and relying solely on advertising revenue.
Now, more than ever, it is about effective online delivery of content
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It is no secret – the newspaper industry is struggling with falling circulation and the loss of ad revenue which has shifted towards online initiatives |
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The world has become accustomed to ‘free’ news – realistically, no such thing exists |
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The news, especially local news, is not possible without paid media |
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The underlying issue is not the content or the quality, rather, it is the method of delivery to the readers and re-packaging |
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Newspaper's greatest assets have always consisted of the content they produce and the years of history (local and national) that they possess |
With the E-publish solution Visiolink has bridged the gap between off and online publishing for newspapers.
We have listed the most important benefits of online publishing for Newspapers below.
Grow Exposure and Revenue
Keeping a version of your newspaper(s) online at all times provides your readers access to your content at any time – and anywhere.
By using the internet as base of delivery geographic limitations are eliminated and your localized content has the possibility of attracting new geographically distant users. It is not uncommon for newspapers to see a rise in traffic originating from distant locations and in new areas of the world. The demographic trends dictate high mobility and people move more than ever, typically cancelling newspapers providing local content to avoid increased fees for receiving such publications in a different area of the country. With the ease of online access and the minimized costs, these readers will now have the opportunity once again to follow local news from areas they still remain attached to (local sports teams, local city planning, weddings, and other news)
Increase Page Views
Because our solution provides a complete newspaper, instead of fragmented website content, we manage to emulate much of the traditional reading behavior. Our clients often state that average time spent by their readers in the e-edition of their paper greatly exceeds that of any time spent on a traditional news website.
Get Paid for Your News Once Again
Throughout the years website news delivery has been positioned as ‘free’ in the eye of the consumer. By making the shift from separate web site news to the actual publishing of a complete e-paper you will once again enable the ability to charge for your content once again. Visiolink has extensive experience with different conversion approaches and often assume a consulting role in this process. Readers understand the concept of paying for today's complete delivery of news + with the Visiolink E-Publish solution they also get the look and feel of a traditional newspaper, further aiding the understanding.
Virtually NO Implementation Curve
While many new online initiatives have high learning and implementation costs our solution integrates with your exiting publishing system and is so simple to use that the term ‘learning curve’ is redundant.
NIE (Newspaper in Education)
By offering your newspaper for educational institutions you have a unique opportunity to capture your future readership. With the rapid change in technology this future generation would almost certainly be lost without an effective online offering.
Regain and Grow Your Revenue
Regain the ad revenue you have lost by offering better targeted ads, advanced statistics for ROI tracking and unique, short conversion paths. As an example, Visiolink provides industry first integrated banner/tower ads, and an opportunity for vast customization of each ads behavior. Endless possibilities for off and online bundling exists and provides an opportunity to value-add even more for advertisers.
Know Your Readers
Reunite with your readers – through powerful internal statistics included with the Visiolink E-publish solution. Click through stats, dot based click views, and geographic positioning are only some of the tools available to our users; allowing for more targeted ad offerings and regional based information. Visiolink E-publish also integrates seamlessly with Google Analytics, a free analytical software, from Google, adding even more advanced tools.
Visiolink provides an opportunity for simple, quick and cost effective online publishing. Allowing you to offer a fast online newspaper with usability as top priority – add to this our ‘Any Device, Any Time’ concept, which allows for quick delivery on virtually all devices, and you have a secure system for the future.
